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Experiential Communication


Experiential Communication is a set of techniques related to technology, such as Augmented Reality, Gamification and Virtual Reality, among others, that aim to create sensations in consumers or users. It’s a field that with a huge potential to create employment in the years to come.

In the world’s biggest economies, such as USA or China, Augmented and Virtual Reality, as well as Gamification, are getting a lot of traction, generating thousands of jobs and producing millions of dollars.

Obicex Foundation Institute for Experiential Communication, develops these kinds of projects connected with Social Responsibility, heritage and culture, and prioritizes jobs and research focused on “Smart Cities”.

Gamification, together with Augmented and Virtual Reality, will be among the most demanded professional abilities in the job market for the next years.

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