The Observatory for Experiential Communication Research is a society that provides service to the foundation, and at the same time is a place of knowledge, study and research in emerging technologies and new markets connected to Experiential Communication.
Experiential Communication is a set of techniques related to technology, such as Augmented Reality, Gamification and Virtual Reality, among others, that aim to create sensations in consumers or users. It's a field that with a huge potential to create employment in the years to come.
The Smart City-1 project focuses its investments in people progress (through constant education, development and research), in social aspects such as clean energy and transport, as well as basic needs like food and clothing.
An organization to promote teaching and research in all the areas related to experiential communication. Obicex hopes to be an innovative and inspiring project for the youth, and its main goal is to improve their quality of life through professional and human promotion, as well as to reduce unemployment among young people.